• February 11, 2025
  • 2 minutes Read
PartnerCentric Drives Transparency in Affiliate Performance

New data from PartnerCentric, the largest independent partnership marketing agency in the U.S., brings unprecedented transparency into publisher contributions amidst growing scrutiny of browser extensions. The latest addition to PartnerCentric’s innovative…

  • January 17, 2025
  • 2 minutes Read
Swoop Wins 2025 Business Intelligence Group Award

The prestigious 2025 BIG Innovation Awards, presented by the Business Intelligence Group, recognizes Swoop, an industry leader in AI-driven, data-powered omnichannel healthcare marketing, as a trailblazing company for its patented ability to…

  • December 5, 2024
  • 2 minutes Read
SOCi Welcomes Alistair Jessiman to Advisory Board

SOCi, Inc., the CoMarketing Cloud for multi-location enterprises, announces the appointment of Alistair Jessiman, NACD.DC, CFA, to its Industry Advisory Board. A seasoned leader with deep expertise in financial services and…

  • November 20, 2024
  • 3 minutes Read
Westwin Explains How Big Data Drives Cross-border Marketing

August 2018 marks Westwin’s two-year anniversary of acquiring former Microsoft Online’s business and assets. Anderson Liu was the general manager of Microsoft Online two years ago; now he is the CEO of Westwin – a leading marketing consulting…