Horizon Media, the largest U.S. media agency and the largest independent globally, announced a significant milestone in its data-driven marketing excellence and technological innovation developments — a first-of-its-kind multi-year strategic…
QuestionPro, a global leader in online survey and research services announces it has acquired Tactix, a video research platform that helps companies gather deep insights about people’s experiences. This acquisition will…
TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds the ideal mix of linear and Connected TV media based on advertisers’ target audience and campaign goals.…
First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, announced the launch of “InsightIQ Sentiment“, a cutting-edge Generative AI-powered solution designed to transform how retailers, brands, and manufacturers…
we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual targeting. Experian’s new solution offers advertisers a powerful, privacy-safe solution that combines the precision of deterministic audience targeting with the…
Affectiva, a Smart Eye company and the global leader in Emotion AI, announced a three year renewal of its partnership with Kantar, the world’s leading marketing data and analytics company.…
Apollo Intelligence (Apollo), a leading global provider of high-quality, real-time insights to the life sciences and healthcare industries, announces the appointment of Tal Rosenberg as Chief Executive Officer. Rosenberg is a…
PureCars, the leading customer data and marketing platform for automotive dealers, announced today that Lauren Donalson has been promoted to President. Donalson joined PureCars in 2015 and most recently served as the company’s Chief…
Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, announced that the 2nd edition of Buyer Personas, published…
UserTesting, a SaaS leader in experience research and insights, announced the appointment of David P. Smith as UserTesting’s Chief Technology Officer. In this role, David will advance the engineering team and…
