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Canto, a leading provider of digital asset management (DAM) software,  announced that it has acquired Image Relay, a Vermont-based SaaS company that is renowned for its forward-thinking solutions that unite digital asset management (DAM) and product information management (PIM).

The acquisition of Image Relay is a key step in Canto’s ongoing vision to revolutionize the way businesses extract value from their digital content. While over 3,400 global organizations rely on Canto’s industry-leading DAM platform to manage and distribute their digital assets, certain industries (e.g., retail, manufacturing, CPG, etc.) have traditionally had to rely on separate platforms and complex integrations to manage the product data associated with these assets. With this acquisition of Image Relay, Canto is able to offer a comprehensive solution that aligns digital asset management with product information management, enabling organizations to drive efficiency, consistency, and value across their organizations.

“We are thrilled to bring together our strengths in digital asset management with the innovative capabilities of Image Relay’s platform,” said Wain Kellum, CEO of Canto. “This acquisition enables us to offer a leading-edge solution that will help businesses streamline their digital operations, enhance data accuracy, and deliver exceptional customer experiences.”

Image Relay founder and CEO Skye Chalmers will join Canto as a part of the acquisition, bringing his expertise in integrated DAM and PIM systems to lead the integration of technologies and teams. “We are incredibly excited to join the Canto team, and to combine our technology and experience to drive the next wave of innovation,” said Chalmers. “For the past 20 years at Image Relay, we’ve focused on creating seamless unified solutions that combine these critical systems. Now, by joining forces with Canto, we’ll further enhance this integration and deliver even greater value and efficiencies for our customers.”

Canaccord Genuity Group Inc. acted as exclusive financial advisor to Image Relay on this transaction. Goodwin Proctor LLP served as legal counsel for Canto.

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