Demandbase, the leader in account-based GTM for B2B enterprises, today announces the release of the 2024 State of B2B Advertising report. After surveying B2B industry professionals, Demandbase compiled the findings…
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. As Scott Brinker’s recently unveiled Marketing Technology Landscape shows, the number…
Content discovery platform Outbrain has recently partnered with IAS integration to improve brand safety. This new deal would enable Outbrain to go beyond its earlier keyword-only blocking of objectionable pages…
RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced that it has been selected as the winner of the “AdTech Innovation Award” in the third…
Ada, the market leader for Automated Customer Experience (ACX), today announced a deeper strategic partnership with Zendesk, the customer service and engagement platform provider, aimed to help companies improve customer satisfaction by…
Aparavi, the company behind the award-winning Aparavi Data Intelligence and Automation Platform, today announced the hiring of Jerrod Gladden as its new vice president of sales and marketing and Barry Kunst as…
Bigleaf Networks has been invited to join Microsoft’s ScaleUp program. Microsoft ScaleUp is an immersive collaboration with successful startups that offers access to sales, marketing and technical support around Microsoft’s enterprise technologies, as…
CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced today that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious “The…
Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean), today announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The…
Inc. magazine has recently released its Inc. 5000 for 2020 and recognized BluShark Digital as being in the top 15% of the fastest-growing companies in the United States. The Inc. 5000 is an…
