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All posts by TheTechGossip

  1. Home
  2. OpenWeb Appoints Steven Goldberg to Lead Partner Growth
OpenWeb Appoints Steven Goldberg to Lead Partner Growth
  • November 28, 2024
  • 2 minutes Read
OpenWeb Appoints Steven Goldberg to Lead Partner Growth

OpenWeb, the community platform serving more than 5,000 premium publishers and 150 million monthly users, today announced the expansion of their leadership team with the appointment of Steven Goldberg as Senior Vice President…

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Marketers Launch Performance-Based Web Analytics for Black Friday Boost
  • November 28, 2024
  • 2 minutes Read
Marketers Launch Performance-Based Web Analytics for Black Friday Boost

At the precipice of the Black Friday/Cyber Monday shopping boom, a Portugal-based adtech startup, CATCH, announces the launch of the “Customer Activity Technology” solution for efficient web analytics and customer engagement. The new…

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nShift Urges Retail Readiness for Raft of Returns This Peak Season
  • November 27, 2024
  • 3 minutes Read
nShift Urges Retail Readiness for Raft of Returns This Peak Season

As retailers enter the final stages of the pre-Christmas shopping period, it is vital they have adequate returns capacity in place to cope with the volume of returns they are…

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Stickler First With Live Commerce Analytics App in TikTok Shop App Store
  • November 27, 2024
  • 4 minutes Read
Stickler First With Live Commerce Analytics App in TikTok Shop App Store

Stickler today announced its launch as the first – and only – Live Selling Analytics Platform in the TikTok Shop App Store. With TikTok Shop rapidly expanding its global footprint…

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BrightEdge AI Tools Help Brands Thrive in Generative AI Search Era
  • November 27, 2024
  • 4 minutes Read
BrightEdge AI Tools Help Brands Thrive in Generative AI Search Era

BrightEdge, the global leader in AI-driven organic search, content, and digital marketing automation, today announced innovative AI capabilities within its Data Cube X solution. Engineered for the AI search era, the platform…

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Mediavine Partners with Scope3 to Decarbonize Digital Advertising
  • November 27, 2024
  • 3 minutes Read
Mediavine Partners with Scope3 to Decarbonize Digital Advertising

Mediavine, the largest exclusive full-service ad management firm in the U.S., today announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals…

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93% Marketers, Developers Say Monolithic CMS Platforms Fall Short
  • November 27, 2024
  • 2 minutes Read
93% Marketers, Developers Say Monolithic CMS Platforms Fall Short

A new Storyblok survey of 300 IT and marketing leaders from global brands reveals that traditional monolithic CMS platforms, such as WordPress and Sitecore, are falling short for teams today. Nearly all…

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MarTech Interview with Tate Olinghouse, Chief Revenue Officer at Acxiom
  • November 27, 2024
  • 10 minutes Read
MarTech Interview with Tate Olinghouse, Chief Revenue Officer at Acxiom

Could you start by sharing a bit about your professional journey and your current role at Acxiom?I’ve always been driven by a fascination with how strategic leadership and meticulous planning…

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SALESmanago and Leadoo join forces to build Europe’s largest CEP
  • November 27, 2024
  • 3 minutes Read
SALESmanago and Leadoo join forces to build Europe’s largest CEP

SALESmanago, the European SaaS powerhouse with over 2,000 customers, today announces the acquisition of the lead conversion platform Leadoo, with more than 1,000 customers. The deal will boost European eCommerce growth…

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  • November 27, 2024
  • 4 minutes Read
UK Consumers Rely on Reviews More Than Ever, Despite AI Concerns

As Black Friday ushers in the busiest shopping season of the year, a new survey from Reputation reveals a significant shift in UK consumer behaviour, with 68% of consumers now turning to…

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