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Former CoCreativ Group CEO brings more than 25 years of leadership experience as MarketFully integrates acquisitions and expands its AI-powered multilingual marketing capabilities
MarketFully, a multilingual and multicultural content marketing platform, has appointed Mathieu Champigny as Chief Executive Officer to lead its next phase of growth. Champigny brings more than 25 years of executive experience across marketing technology, content production, and AI-enabled platforms, including leadership roles in private equity-backed businesses.
His appointment comes as MarketFully expands through strategic acquisitions and strengthens its capabilities in multilingual content creation, AI-powered transcreation, and global social media marketing.
Executive Experience Across Technology and Content Services
Champigny most recently served as Group CEO of CoCreativ, a private equity-backed creative production group comprising Industrial Color, Globaledit, and Smashbox Studios. He held full profit-and-loss responsibility across a portfolio that combined Globaledit’s B2B software-as-a-service content workflow platform with large-scale content production and agency operations.
His experience managing businesses that integrate technology platforms with service delivery aligns with MarketFully’s operating model.
Champigny has also served as an interim CEO in private equity environments. In his most recent interim leadership role, he led an operational turnaround that stabilized the business and culminated in a successful capital raise. His background includes operational integration, business growth, and preparing companies for potential exits.
Acquisitions Expand Global Marketing Capabilities
The appointment follows a series of strategic acquisitions by MarketFully, including KeyContent, GetGloby, and, most recently, The Social Element.
These acquisitions have expanded the company’s capabilities across multilingual content production, AI-powered transcreation, and global social media marketing.
Champigny’s immediate priorities include integrating the acquired businesses into a unified commercial and operational platform while accelerating revenue growth across MarketFully’s enterprise customer base.
The company operates at the intersection of agency services, AI-enabled software, and global marketing, as businesses increasingly seek content tailored to different languages, cultures, and markets.
Leadership Focuses on Growth and Integration
Tony Abena, Board Chair of MarketFully, said Champigny’s leadership experience and industry expertise position him to guide the company through its next phase of growth. He added that MarketFully aims to build on its existing foundation and strengthen its role as a partner to clients across geographies and industry sectors.
Champigny said the market is being reshaped by AI, highlighting MarketFully’s combination of content expertise, technology, and global marketing capabilities. He also pointed to the company’s client-focused culture and track record as foundations for accelerating growth and delivering customer value.
Lightview Capital Supports the Company’s Next Phase
Rich Erickson, Managing Director at Lightview Capital, said MarketFully has established a reputation for delivering global content marketing solutions. He added that Champigny’s experience scaling organizations and driving growth aligns with the investment firm’s vision for the company’s future.
With new leadership in place, MarketFully plans to focus on integrating its expanded portfolio, strengthening its operating model, and pursuing further growth in AI-powered multilingual and multicultural marketing.
