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Co-founders Het Balar and Harshal Shah will discuss link building, brand authority and visibility across traditional and AI-driven search
Link Publishers is set to exhibit at brightonSEO 2026 on October 8–9 at The Brighton Centre in Brighton, UK, where co-founders Het Balar and Harshal Shah will meet with SEO agencies, digital PR professionals, and in-house marketing teams.
At Stand 26, the company will focus on how brands can build online authority and maintain visibility as search continues to expand beyond traditional search engine results pages and into AI-generated answers and recommendations.
Adapting Link Building for AI Search
The event comes as marketers increasingly look beyond conventional rankings when evaluating search visibility. AI-generated search experiences can surface brands, products, and information directly within conversational responses, creating additional considerations for SEO and digital PR teams.
Link Publishers plans to discuss how backlinks, publisher coverage, and brand mentions can contribute to a brand’s broader presence across search ecosystems.
Het Balar, Co-Founder of Link Publishers, said the role of backlinks and brand mentions is evolving as agencies work to establish authority across newer search environments.
Marketplace Connects Agencies With Publishers
At Stand 26, Link Publishers will demonstrate its marketplace for identifying and evaluating publishing opportunities.
The platform provides access to more than 114,000 vetted websites and supports activities including guest posts, niche edits, brand mentions, and digital PR campaigns.
Marketers can filter potential publishers based on factors such as industry niche, geographic location, website authority, and organic traffic, allowing teams to identify opportunities relevant to individual campaigns.
Supporting SEO and Digital PR Campaigns
The company will also discuss how link building and digital PR can fit into broader search visibility strategies.
By combining publisher outreach with brand mentions and other forms of third-party coverage, agencies can manage campaigns across different markets while maintaining relevance and publisher quality.
The discussion will also address how these activities can support visibility in both traditional search and emerging AI-driven discovery environments.
Link Publishers at brightonSEO 2026
Link Publishers says its platform is used by more than 6,000 agencies and brands worldwide across multiple industries and markets.
Visitors to Stand 26 will be able to meet Balar, Shah, and the Link Publishers team to discuss SEO, digital PR, publisher outreach, and changing requirements around search visibility.
brightonSEO 2026 will take place on October 8–9 at The Brighton Centre in Brighton, UK.
