0
0
ExperienceMINT™ announced that NECOA, a premium Korean residential water care brand, has deployed MINT’s ELEVATE™ retail experience platform across seven new stores in Texas as part of its U.S. expansion.
The new locations combine interactive displays, hands-on product demonstrations and AI-powered product guidance, allowing shoppers to sample purified water, compare countertop and built-in purification systems, explore subscription and purchase options, and understand how the products fit into their homes and daily routines.
ELEVATE is powered by ExperienceMINT’s Product Wizard and AI Agent. The Product Wizard helps shoppers compare NECOA’s purification systems, evaluate features and determine which solution best fits their needs. Sales associates can also use the tool to demonstrate products, pricing and features during customer interactions.
The platform’s AI Agent provides conversational assistance for questions related to products, filtration, services and purchasing options. Customers can interact directly with the AI experience, while NECOA associates remain available when additional support is required.
“NECOA used this opportunity to rethink the retail experience as it entered the U.S. market rather than simply replicate a traditional showroom,” said Andrew Pierce, CEO of ExperienceMINT. “By combining hands-on product experiences with interactive guidance and AI, these locations give customers multiple ways to learn, explore and find the water purification system that best fits their needs.”
NECOA has opened the new locations at Barton Creek Square in Austin, The Galleria in Houston, The Woodlands Mall, Baybrook Mall in Friendswood, The Parks Mall at Arlington, Stonebriar Centre in Frisco, and a showroom at a Tom Thumb store in Richardson.
“The MINT team exceeded our expectations on our launch in the market,” said Kevin Shim, Co-CEO at NECOA. “With a first-class design and incredible experiential solutions, we opened on time with an incredible looking store and kiosk. Our customers love the look and experience the store delivers.”
NECOA’s smart water purifiers feature NSF-certified filtration and are offered alongside its Free-Flow Service+, starting at $35 per month for its residential lineup. Select stores also feature a Water Bar where shoppers can sample NECOA water and handcrafted infused beverages made with purified water from NECOA smart water systems.
The ELEVATE deployment highlights the growing role of AI-powered product discovery and interactive experiences in physical retail, helping brands simplify complex purchasing decisions while giving shoppers more personalized ways to explore products.
