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Creativ Company has appointed Sarah Saul as Vice President of Marketing and Communications, strengthening its leadership team as the company expands its AI-powered marketing intelligence and creative technology offerings.
Saul will oversee the company’s global brand strategy, corporate communications, public relations, content marketing, executive thought leadership and industry engagement.
The appointment comes as Creativ Company expands its client marketing and communications practice and grows its presence in AI-powered marketing intelligence, creative strategy and technology.
Former Roku Communications Leader Joins Creativ
Saul brings nearly two decades of experience building communications strategies for companies across advertising and technology.
Before joining Creativ Company, she spent more than seven years at Roku, where she helped establish and lead communications for the company’s growing advertising and platform business.
During her career, Saul has developed communications functions, led campaigns around major industry events including CES, Cannes Lions, SXSW and TV Upfronts, and helped position executives and brands within the advertising and technology markets.
Earlier roles included positions at Pandora, The Linux Foundation, Small Girls PR and LEWIS, among other technology companies.
“What really drew me to Creativ Company is the way they’re bringing machine intelligence and human creativity together to change how brands understand and connect with consumers,” said Saul.
Leading Global Marketing and Communications
In her new role, Saul will report to Wes Morton, CEO and Co-Founder of Creativ Company.
Her responsibilities will include developing the company’s integrated marketing and communications strategy, increasing visibility for its leadership and clients, supporting business development and strengthening relationships across the media, entertainment, gaming, advertising and technology industries.
“Sarah has built her career helping innovative companies turn big ideas into stories that people pay attention to,” said Morton. “As Creativ Company enters its next phase of growth, Sarah will play a critical role in sharpening our voice, elevating our clients and partners, and defining how we show up in the market.”
Expanding AI-Powered Marketing Intelligence
Saul joins Creativ Company as demand grows for marketing solutions that combine AI-powered insights with strategic creativity.
The company is continuing to expand its client portfolio and proprietary technology platform, Ellain, which is designed to help brands make more informed marketing decisions using data-driven intelligence.
Her appointment represents another step in Creativ Company’s investment in leadership as it develops its position at the intersection of machine intelligence, marketing strategy and human creativity.
Saul was previously recognized by PRNEWS as one of its 2023 Top Women in PR for her contributions to the communications industry and leadership in innovative communications programs. She is based in Venice, California.
