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Kargo, a technology company focused on premium digital advertising, has announced a three-year Enterprise Discount Program agreement with Amazon Web Services (AWS) to support the expansion of its AI-powered advertising platform.
The agreement is part of Kargo’s Creative Science strategy, which combines creative experiences, data, predictive modeling and artificial intelligence to connect brand storytelling with measurable performance.
Kargo said the expanded AWS infrastructure will support real-time decisioning, unified data orchestration and enterprise-grade AI deployment across premium media environments, including connected TV (CTV), live sports, mobile and commerce-focused formats.
“At Kargo, we believe the future of marketing lies in the combination of art and science,” said Harry Kargman, Founder and CEO of Kargo. “Creative Science is about pairing unforgettable creative with intelligent data and AI to deliver measurable impact.”
Enabling Real-Time Intelligence Across Screens
Under the agreement, Kargo is expanding its use of AWS AI and data services to support several capabilities within its Creative Science roadmap.
These include sub-second decisioning for environments such as live sports and contextual CTV, where rapid optimization can influence advertising and commerce outcomes.
Kargo is also developing unified data orchestration across screens, bringing together video, audio, text and other signals into an intelligence layer that can inform campaign activation and optimization.
The company’s infrastructure is designed to support enterprise AI deployment while balancing performance, scalability, governance, cost efficiency and brand safety.
Kargo said its architecture supports multiple AI workloads, including recommendation systems, ranking models and large language models. Each workload can be independently optimized for speed, throughput and cost.
The company is also expanding its use of AWS Bedrock to provide governed access to foundation models across production environments, supporting real-time inference, experimentation and faster feature development.
Expanding AI and Advertising Capabilities
Alongside the Enterprise Discount Program, Kargo and AWS have entered into a Strategic Framework Agreement supporting Kargo’s use of AWS generative AI technologies, including Amazon Bedrock and SageMaker AI.
These technologies will support use cases such as AI-assisted creative generation, dynamic campaign optimization and workflow automation.
Kargo is also using AWS RTB Fabric to strengthen connections across data, identity and measurement workflows.
Together, the agreements position AWS as an important infrastructure and engineering partner for Kargo as the company expands its AI-driven advertising capabilities across the open internet.
Kargo said the expanded infrastructure will help it advance its Creative Science strategy while enabling advertisers to connect creative, context, commerce and measurement through a more intelligent and coordinated advertising system.
