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Eyeota, a Dun & Bradstreet company, has announced a partnership with Zeotap Data / ROQAD to make its global audience ecosystem available within Amazon DSP. The collaboration enables advertisers to access and activate high-quality consumer and business audience data across Amazon’s premium digital and streaming inventory through a privacy-first approach.
The integration combines Eyeota’s global audience marketplace—including Dun & Bradstreet’s B2B datasets and audiences from trusted data partners—with Zeotap Data’s identity graph and onboarding capabilities. This provides marketers with a simplified way to activate verified audience segments without managing multiple activation workflows.
Advertisers can now reach targeted audiences across Amazon-owned platforms such as Prime Video, Freevee, Twitch, and other premium inventory using intent, interest, and behavioral signals to improve campaign precision and relevance.
The partnership also extends B2B audience targeting into premium streaming environments, helping brands engage business decision-makers beyond traditional professional media channels. By supporting both consumer and business audience strategies, the integration reflects the increasingly connected nature of personal and professional purchasing journeys.
Additionally, the solution streamlines campaign activation within Amazon DSP, reducing operational complexity while enabling multinational audience activation across the United States, Europe, and India.
With this integration, brands gain easier access to privacy-compliant audience data and a unified approach to executing targeted advertising campaigns across Amazon’s expanding digital advertising ecosystem.
