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RetailMeNot has introduced its new AI-powered Rewards app for iOS and Android, marking the company’s biggest product transformation in its 20-year history. The app combines loyalty rewards, verified savings, AI-powered search, and personalized shopping into a single platform designed to simplify the shopping experience.
The launch reflects changing consumer behavior as shoppers increasingly rely on AI tools to research products and compare prices before making purchases. According to RetailMeNot’s research, only 7% of consumers buy products without prior research, while 59% regularly compare prices, and more than half already use AI-powered shopping tools to guide purchasing decisions.
At the heart of the new app is Smart Search, a conversational AI feature that allows users to discover products, compare brands, and find active deals using natural language queries. The company has also introduced Scout Price™ (Beta), proprietary AI technology that automatically calculates the best available price by combining eligible cashback offers, discounts, and promotional codes.
To improve trust during checkout, RetailMeNot has launched its Working Code Promise, which verifies promotional codes for participating merchants before displaying them to users, helping eliminate failed coupon experiences caused by expired or invalid codes.
The app also introduces a new RetailMeNot Rewards loyalty program. Members receive $5 after every two qualifying purchases of $25 or more each month at participating retailers and can earn up to $50 in bonus rewards monthly. In addition, shoppers receive at least 1% guaranteed cashback at more than 3,500 participating merchants, with cashback eligible to be combined with promotional offers.
The platform further personalizes the shopping experience by delivering customized offers, curated product recommendations, and deal feeds based on each user’s interests and purchasing behavior.
According to Magali Darling, Chief Commercial Officer at RetailMeNot, the new app reflects the company’s evolution from a coupon platform into an intelligent shopping destination that combines verified savings, loyalty rewards, and AI-powered product discovery while helping retailers build stronger relationships with high-intent customers.
With the launch of the RetailMeNot Rewards app, the company aims to redefine digital shopping by integrating conversational AI, verified discounts, personalized recommendations, and loyalty incentives into a single experience that benefits both consumers and retail partners.
