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Lucihub has introduced SmartHub, a new AI-powered search experience that enables organizations to locate video content using natural language, helping creative, marketing, and communications teams quickly find the right assets without relying on file names or manual tags.
As enterprise video libraries continue to grow, locating specific clips has become a major challenge for content creators. Traditional digital asset management systems often depend on folders, metadata, and keyword tagging, making valuable content difficult to retrieve. SmartHub addresses this issue by using semantic AI to understand the intent behind a user’s search, allowing teams to find videos by describing a speaker, scene, event, or moment in plain language.
The platform is designed to streamline the entire creative workflow by combining intelligent search with existing editing tools, enabling organizations to spend less time searching for content and more time creating and repurposing it.
According to Amer Tayadon, CEO of Lucihub, SmartHub removes one of the biggest obstacles in video production by delivering an end-to-end AI-powered workflow that supports capturing, organizing, editing, publishing, and reusing content from a single platform.
Key features of SmartHub include AI-driven semantic search that understands user intent, an intuitive interface requiring minimal training, and seamless integration with existing video editing workflows, allowing teams to continue using their preferred creative tools.
SmartHub forms part of Lucihub’s broader AI-powered video infrastructure platform, which connects every stage of the content lifecycle—from media capture and organization to editing, collaboration, and final delivery.
Early users have highlighted the platform’s ability to improve content discovery. Chris Zona, Senior Director of Business & Internal Communications at Reynolds American Inc., noted that SmartHub delivers direct answers instead of simply pointing users to folders, helping organizations maximize the value of their existing video assets.
With SmartHub, Lucihub aims to help enterprises unlock the full potential of their media libraries by making video content easier to discover, reuse, and repurpose through AI-powered content intelligence.
