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Barrows Connected Store has promoted Tim Bagwell to Chief Technology Officer (CTO) as part of a broader leadership expansion aimed at accelerating innovation in connected retail and AI-powered commerce.
Previously serving as Chief Product & Data Officer, Bagwell will now lead the company’s global technology strategy, overseeing engineering, platform architecture, artificial intelligence, data, and product innovation. The promotion reflects Barrows Connected Store’s continued investment in developing intelligent retail media solutions for physical stores.
Bagwell brings nearly two decades of experience in retail media, advertising technology, and digital commerce. During his tenure, he led the development of ConnectOS, the company’s proprietary platform that transforms brick-and-mortar stores into measurable digital media environments through real-time content orchestration, intelligent campaign activation, and advanced analytics.
As CTO, Bagwell will focus on expanding AI-driven retail media capabilities, enhancing the ConnectOS platform, improving data and measurement technologies, strengthening automation, and scaling the company’s global engineering operations.
Alongside Bagwell’s promotion, the company announced two additional executive appointments. James Stokes has been named Global Head of Engineering, where he will oversee platform architecture, infrastructure, and system integrations, while Jonathan (Jono) Kellerman has been appointed Global Head of Product, leading product strategy across ConnectOS, digital displays, hardware, software, and measurement solutions.
Stokes and Kellerman have been with Barrows Connected Store since its early years and played key roles in developing the original ConnectOS platform following the company’s founding in 2018.
The leadership changes are designed to strengthen the company’s ability to scale globally and accelerate the development of AI-powered connected commerce technologies. As retailers continue investing in intelligent automation and measurable in-store retail media, Barrows Connected Store aims to expand its innovation efforts and deliver next-generation solutions that bridge physical retail and digital advertising.
