0
0
Pattern Group Inc. has announced a new technology partnership that enables brands to manage and optimize advertising in ChatGPT through its ecommerce advertising platform. The integration expands Pattern’s omnichannel advertising capabilities, allowing brands to reach consumers across marketplaces, social media, search engines, and now AI-powered conversational experiences.
Pattern currently supports more than $2 billion in annual advertising spend across platforms including Google, Meta, Snap, TikTok, and leading online marketplaces. By adding ChatGPT Ads, the company aims to help brands engage shoppers as AI-powered product discovery becomes an increasingly important part of the customer journey.
The platform leverages over 77 trillion ecommerce data points covering product performance, shopper behavior, and marketplace trends to optimize advertising campaigns. This data-driven approach enables brands to improve targeting and measure performance across multiple digital channels from a single platform.
Alongside ChatGPT Ads, Pattern is introducing agentic campaign management, which uses AI to automate campaign execution, optimization, and decision-making. The feature builds on Pattern Intelligence (Pi), the company’s AI-powered ecommerce engine that has already executed billions of automated actions for brand partners since its launch earlier this year.
Pattern says the integration reflects its strategy of supporting brands wherever customers discover products, from traditional ecommerce marketplaces to emerging AI-native experiences. The company also noted that the partnership extends its existing relationship with OpenAI, as its Pattern Intelligence (Pi) platform is already available through the ChatGPT app directory.
With the addition of ChatGPT Ads, Pattern aims to provide brands with a unified advertising solution that combines AI-powered automation, cross-platform campaign management, and advanced ecommerce insights to improve customer acquisition and drive stronger advertising performance.
