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The Trade Desk has appointed Ron Lamprecht as Chief Business Development Officer and Senior Vice President, a newly created leadership role focused on expanding strategic partnerships and accelerating the company’s long-term global growth.
Based in New York and reporting to the Chief Operating Officer, Lamprecht will lead initiatives to develop new commercial models, strengthen enterprise partnerships, and identify opportunities that expand The Trade Desk’s presence across the global advertising ecosystem.
Lamprecht brings more than 25 years of experience in technology and media. Before joining The Trade Desk, he spent seven years leading strategic business development initiatives at Amazon and previously held several senior leadership positions during an 18-year tenure at NBCUniversal, where he focused on digital business growth and strategic partnerships.
The appointment reflects The Trade Desk’s continued investment in building strategic relationships that help advertisers, publishers, and media partners navigate the evolving digital advertising landscape.
Lamprecht joins a strengthened executive leadership team following recent appointments across finance, marketing, and commercial leadership, reinforcing the company’s focus on innovation, customer success, and global business expansion.
