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ZoomInfo has expanded its AI ecosystem by making its verified go-to-market (GTM) intelligence available directly within Claude, Anthropic’s AI assistant. The new integration allows ZoomInfo customers to access company data, contact information, and buying signals from within Claude conversations, eliminating the need to switch between multiple sales and research tools.
The integration is powered by ZoomInfo’s GTM.AI platform, a headless intelligence layer designed to connect verified business data with AI applications through APIs and Anthropic’s Model Context Protocol (MCP). By leveraging this infrastructure, Claude can retrieve real-time information from ZoomInfo’s GTM Context Graph, which contains records on more than 100 million companies, 500 million contacts, and billions of intent and buying signals.
With the native connector available through the Claude directory, users can ask natural-language questions about target accounts, decision-makers, technology stacks, or recent buying activity and receive responses enriched with ZoomInfo’s verified data. The same capabilities are also available within Claude Code, enabling developers and revenue teams to build AI-powered workflows for prospecting, account research, lead enrichment, and scoring.
The integration reflects a growing shift toward connecting enterprise AI assistants with trusted business data sources. Rather than relying solely on publicly available information or manually uploaded documents, organizations can now equip AI systems with continuously updated sales and marketing intelligence.
ZoomInfo says the integration follows the same governance standards already applied across its broader GTM.AI ecosystem. Access permissions, audit logs, data lineage tracking, and AI policy controls remain consistent across every connected platform, helping enterprises maintain security and compliance while expanding AI adoption.
Claude joins a growing list of AI and revenue technology platforms integrated with GTM.AI, including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, ChatGPT, and Google solutions. The expansion underscores ZoomInfo’s strategy of positioning its intelligence layer as the foundation for AI-driven revenue operations across multiple enterprise environments.
According to the company, the new connector enables sales and marketing professionals to interact with complex GTM data through simple conversational prompts while ensuring that responses are grounded in verified, up-to-date business information.
As AI becomes increasingly embedded in sales and marketing workflows, access to reliable business data is emerging as a critical differentiator. ZoomInfo’s integration with Claude bridges conversational AI and enterprise-grade GTM intelligence, enabling organizations to automate research, improve prospecting accuracy, and build more sophisticated AI-powered revenue operations.
