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Award-winning initiative helped position Topeka as a key voice in U.S.-Canada trade discussions
Violet PR, a public relations agency specializing in economic development and destination marketing, has been recognized with a 2026 Silver Anvil Award from the Public Relations Society of America (PRSA) for its international media relations campaign focused on promoting Topeka, Kansas, during a pivotal period in North American trade relations.
Developed in partnership with the Greater Topeka Partnership, the campaign aimed to elevate Topeka’s profile as a globally connected city committed to strengthening cross-border business relationships amid changing trade policies and economic conditions.
Through a targeted communications strategy, Violet PR secured extensive coverage across major Canadian and U.S. media outlets, helping bring attention to Topeka’s role in ongoing trade conversations. The initiative generated more than 50 media placements and reached audiences across North America through prominent business, political, and national news publications.
The campaign was designed to highlight Topeka’s economic strengths, transportation infrastructure, workforce capabilities, and commitment to international collaboration. As part of the effort, representatives traveled to Canada to engage directly with journalists and stakeholders, helping foster dialogue during a period of heightened attention on trade-related issues.
According to the agency, the campaign required extensive research into trade trends, economic impacts, and regional business opportunities. Coordinated interviews, media briefings, and strategic storytelling helped position Topeka as an active participant in broader discussions surrounding U.S.-Canada economic partnerships.
PRSA’s Silver Anvil Awards are among the most respected honors in the public relations industry, recognizing excellence in strategic communications, creativity, and measurable results. Judges reportedly highlighted the campaign’s innovative approach, effective execution, and significant media impact achieved within a relatively short timeframe.
The recognition adds to Violet PR’s growing list of industry achievements. The agency works with economic development organizations, trade associations, tourism entities, and investment promotion groups across the United States and internationally. Its client portfolio includes state agencies, regional development organizations, and global destinations focused on attracting investment, talent, tourism, and business opportunities.
Over the past year, Violet PR has continued to expand its influence in the economic development communications sector, delivering media campaigns that help communities and organizations increase visibility, strengthen reputations, and engage key audiences worldwide.
The Silver Anvil recognition underscores the growing importance of strategic public relations in shaping economic development narratives and fostering international business relationships in an increasingly connected global marketplace.
