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MediaSource has been recognized by PRovoke Media in its prestigious “100 Best Agencies in the US” list for 2026, highlighting the agency’s continued growth and influence in the healthcare communications industry.
The recognition was announced during the SABRE Awards North America 2026 celebration held in New York City, where leading communications agencies and professionals gathered to honor excellence in public relations, creativity, and innovation.
Recognition for Healthcare Communications Excellence
MediaSource has built a strong reputation for developing healthcare-focused storytelling campaigns that combine strategic communications, digital engagement, and visual content production.
Founded in 1998 by Lisa Arledge Powell, the agency was established with a vision of transforming public relations through visual storytelling at a time when the industry was largely centered around traditional written media.
Today, the company is recognized for helping healthcare organizations create impactful, cross-channel communication campaigns designed to improve awareness, engagement, and audience trust.
Continued Industry Momentum
According to the company, MediaSource has experienced strong momentum in recent years, receiving recognition across several major communications and marketing award programs.
The agency has earned honors from organizations and publications including:
- PRSA
- PRWeek
- PRNEWS
- PR Daily
- Columbus Business First
These recognitions reflect the agency’s continued expansion and influence within healthcare public relations and strategic communications.
What PRovoke Media Evaluated
PRovoke Media’s annual rankings evaluate agencies across several core performance areas, including:
🔹 Financial Performance
Assessment areas include:
- Revenue growth
- Client retention
- New business development
🔹 Creativity and Campaign Success
Agencies are recognized for:
- Award-winning campaigns
- Innovative storytelling
- Strategic communication execution
🔹 Workplace Culture and Leadership
The rankings also consider:
- Team development
- Organizational culture
- Leadership strength
🔹 Innovation and Industry Contribution
Agencies are evaluated on:
- Development of new communication tools
- Thought leadership
- Industry impact
- Emerging service offerings
Key Business Highlights
MediaSource shared several company achievements that contributed to the recognition:
🔹 Year-Over-Year Growth
The agency reported an 11% annual growth rate and was recognized among Central Ohio’s fastest-growing companies in both 2024 and 2025.
🔹 Boutique Agency Recognition
MediaSource earned recognition in multiple “Best Boutique Agency” categories across industry award programs during 2025.
🔹 Long-Term Client Relationships
Nearly half of the agency’s clients have reportedly worked with MediaSource for more than 10 years, reflecting strong client retention and long-term partnerships.
🔹 Strategic Video Storytelling
The agency produces nearly 100 healthcare-focused videos annually, supporting integrated campaign strategies and multimedia communications.
Focus on AI and Generative Engine Optimization
MediaSource also highlighted its investment in Generative Engine Optimization (GEO), an emerging communications strategy focused on improving how brands and earned media content are surfaced within AI-generated search and recommendation systems.
The agency says its GEO services are designed to help healthcare organizations:
- Improve visibility in AI-driven search experiences
- Increase discoverability across generative AI platforms
- Strengthen brand authority and digital presence
This reflects a broader shift across the PR and marketing industry toward optimizing content not only for traditional search engines, but also for AI-powered discovery platforms.
Leadership Perspective
Lisa Arledge Powell described the recognition as part of a broader period of expansion for the agency, emphasizing the company’s focus on building a nationally recognized healthcare storytelling and communications team.
Meanwhile, Paul Holmes noted that the annual rankings are designed to recognize agencies demonstrating sustained excellence, innovation, and strong capabilities across the communications landscape.
The Growing Role of Specialized PR Agencies
The recognition also highlights increasing demand for specialized communications agencies capable of operating in highly regulated and complex sectors such as healthcare.
Modern healthcare PR increasingly requires expertise in:
- Multimedia storytelling
- Digital communications
- Crisis response
- AI-driven content visibility
- Audience engagement strategies
- Cross-channel campaign execution
As healthcare organizations compete for trust, visibility, and engagement in an increasingly digital environment, agencies with integrated communications capabilities continue gaining importance.
