What You’ll Find in This Report
For the sixth edition of the “State of the Connected Customer” report, Salesforce surveyed 11,000 consumers and 3,300 business buyers worldwide to discover: • How economic shifts have reshaped customer expectations and behaviors • The changing ways that customers engage with companies across the buying lifecycle • Customer sentiments around new technologies like generative artificial intelligence (AI) Due to rounding, not all percentage totals in this report equal 100%. All comparison calculations are made from total numbers (not rounded numbers). Data in this report is from a double-blind survey conducted from May 3, 2023, through July 14, 2023. Respondents represent 25 countries across six continents. All respondents are third-party panelists. For further survey demographics, see page 28.
