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QualiBooth, a rapidly growing digital accessibility startup, today announced it has secured €2 million in new funding and established partnerships with several leading global retailers. The investment will support the company’s expansion into Europe, including the opening of a new office in Barcelona, as well as growing its existing operations in the United States.
Founded in 2022, QualiBooth has rapidly become a trusted partner for brands and organizations seeking to comply with the Americans with Disabilities Act (ADA) and the European Accessibility Act (EAA), which came into effect on June 28th. One in five people worldwide, over 1.3 billion, live with disabilities. QualiBooth’s AI-powered platform offers a suite of tools that integrate seamlessly into development workflows, empowering product and engineering teams to create accessible, on-brand user experiences at scale.
To date, QualiBooth has conducted over 1,000 accessibility audits and helped resolve billions of compliance issues. The platform detects up to 20% more issues than conventional tools and enables teams to take actionable steps toward full compliance – beyond the superficial fixes offered by accessibility overlays and widgets.
Clients using the platform cite accessibility scores above 90, significantly outperforming the industry norm of 63. Research to be released by the company reveals a strong positive correlation between improved accessibility and online revenue growth. It attributes this growth, in part, to more accessible brands gaining greater visibility within Large Language Models (LLMs), enhancing their discoverability and reach.
“Awareness around the link between LLM visibility and digital accessibility is improving, but remains surprisingly low,” said Ken Kralick, CEO of QualiBooth and former Global Head of eCommerce at Puma and LVMH. “What’s more, less than 30% of retailers currently publish accessibility statements – yet as of June 28th, the EAA requires many to do so. We’re here to ensure compliance doesn’t come at the expense of user experience or brand trust.”
