LTK, the first and largest influencer marketing platform, released findings from its second annual brand study in partnership with Northwestern University’s Retail Analytics Council, unveiling key insights in creator marketing for 2025.…
Creative, media and influencer agency McKinney has launched BrandAI, a proprietary AI tool for helping clients measure the holistic attention they’re getting in the competition for minds, culture and wallets. The Brand Attention…
Later, a leading social media and influencer marketing partner for Fortune 5000 brands, partners with Mavely, the Everyday Influencer Platform®, to bring affiliate capabilities to creator campaigns. This offering unites Mavely’s performance-based affiliate marketing with…
Mavely, the Everyday Influencer Platform®, announced two new integrations for creators within their platform in partnership with LinkDM and Button, as well as updates to their influencer storefront product Mavely MyShop. These integrations add to Mavely’s robust…
Griffin Haddrill, former founder of influencer marketing agency VRTCL, and business partner Gabby Gamad announced the launch of new full-service digital marketing agency LV8, specializing in unique social media strategies and digital…
Famesters, a leading influencer marketing agency, announces the release of their latest report “AI in Influencer Marketing Report: a 2024 Market Analysis”. The Famesters experts analyzed the data and highlighted the…
A new survey commissioned by Reputation, the global leader in reputation performance management, reveals that online reviews have become one of the most influential factors in consumer decision-making, surpassing traditional sources…
Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator…
More than a quarter (28%) of consumers have purchased a gift based on a recommendation from a creator or influencer in the past year, according to a new study by Mavely, the Everyday…
Coegi, a leading digital media agency owned by True Independent Holdings (TIH), announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry…
