67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed by the volume…
With the phasing out of third-party cookies and new data protection laws such as GDPR and the CCPA reshaping the digital and social media landscape, many modern marketers face mounting…
Almost all B2B companies are struggling to provide their customers with accurate and comprehensive product information. This is according to Akeneo, a product experience (PX) company, which has released the findings…
Skai, a leading omnichannel advertising platform, has announced the promotion of Gil Sadeh to President. Sadeh, previously serving as Chief Growth Officer, will now oversee day-to-day global business operations, manage departmental leaders, and…
Today, Uber’s advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network – Octopus Interactive – which features the largest national network of interactive video screens inside…
Today, Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio…
The “New Horizon” ad is one of the first Ecoprod-certified productions in France The new pan-European advertising campaign “Care For Where You Live: New Horizon” from LG Electronics (LG), which is dedicated…
MobileFuse, a major player in in-app, CTV, and DOOH advertising, has officially partnered with iSpot.tv, a leading cross-platform TV measurement company. This collaboration designates iSpot.tv as MobileFuse’s preferred measurement solution, utilizing their Unified…
Snap Inc. becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp’s cross-platform planning solution VideoAmp and Snap Inc. have partnered to integrate Snap’s…
AdPlayer.Pro introduces new Demand integration options, streamlines video ad performance in mobile apps. AdPlayer.Pro, a global provider of online video advertising technologies, has announced a set of crucial feature upgrades in…
