AI is transforming the content supply chain, shifting it from a chronic bottleneck into a scalable growth engine.

Enterprises under pressure to deliver hyper-personalization, omnichannel experiences, and rapid campaigns find legacy workflows too rigid to keep pace.

Based on surveys of 1,400+ professionals and deep industry analysis, this research quantifies the upside: nearly $200M in annual value and a 7.1X ROI from AI-driven content transformation.

Key value drivers emerge across six industries:

• Streamlined creation and approvals that accelerate compliance-heavy processes
• Scaled production and personalization that expand reach and impact
• Empowered teams generating on-brand content through AI-assisted tools
• Repurposed assets fueling continuous engagement and market share