Generative AI is transforming how enterprises scale content creation and marketing.

This study provides a framework to evaluate the potential financial impact of generative AI on organizations.

It shows how Adobe Creative Solutions for Enterprise powered by Firefly enable global brands to accelerate workflows while safeguarding IP through Custom Models trained on brand assets.

The results highlight consistent efficiency and growth gains:

• Faster ideation and hero asset creation
• Scaled variant production across markets
• Streamlined reviews with Frame.io
• Lower photography costs through Firefly-driven generation
• Revenue uplift from more localized, relevant campaigns