Increase Revenue by Decreasing CIAM Friction
The old adage is true; one poor interaction with your brand and you can lose a customer for good (and anyone else that person talks to)…like trying to remember your password and getting locked out of your account and not having a “forgot my password” journey to quickly resolve the issue – that can be very frustrating and as a consequence, an user could easily move onto a competitive product.
- So getting the first interaction with your product ‘right’ is vitally important. Just look at Amazon’s shopping experience, they’re a great example of how a seamless UX strategy can reap rewards with a heavily personalized login experience that is consistent across multiple platforms.
